Are You Crazy?

When you grow up you tend to get told the world is the way it is and your life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family life, have fun, save a little money.

That’s a very limited life. Life can be much broader once you discover one simple fact, and that is – everything around you that you call life, was made up by people that were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use.

The minute that you understand that you can poke life and actually something will, you know if you push in, something will pop out the other side, that you can change it, you can mold it. That’s maybe the most important thing. It’s to shake off this erroneous notion that life is there and you’re just gonna live in it, versus embrace it, change it, improve it, make your mark upon it.

I think that’s very important and however you learn that, once you learn it, you’ll want to change life and make it better, cause it’s kind of messed up, in a lot of ways. Once you learn that, you’ll never be the same again.

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward. Maybe they have to be crazy.How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels? We make tools for these kinds of people. While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

–Apple Inc.

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Apple CEO Steve Jobs’ ’12 Rules of Success’

Steve Jobs went from being an unemployed college dropout to becoming one of the most successful entrepreneurs of all time. And he did it thanks to these “12 Rules to Success”:

  1. Do what you love to do. Find your true passion. Make a difference. The only way to do great work is to love what you do.
  2. Be different. Think different. Better to be a pirate than to join the navy.
  3. Do your best at every job. Don’t sleep! Success generates more success so be hungry for it. Hire good people with a passion for excellence.
  4. Perform SWOT analysis. As soon as you join/start a company, make a list of strengths and weaknesses of yourself and your company on a piece of paper. Don’t hesitate to throw bad apples out of the company.
  5. Be entrepreneurial. Look for the next big thing. Find a set of ideas that need to be acted upon quickly and decisively and jump through that window. Sometimes the first step is the hardest one. Just take it. Have the courage to follow your heart and intuition.
  6. Start small, think big. Don’t worry about too many things at once. Take a handful of simple things to begin with, and then progress to more complex ones. Think about not just tomorrow, but the future. Put a ding in the universe.
  7. Strive to become a market leader. Own and control the primary technology in everything you do. If there’s a better technology available, use it regardless of whether or not anyone else is using it. Be the first, and make it an industry standard.
  8. People judge you by your performance, so focus on the outcome. Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected. Advertise. If they don’t know about it, they won’t buy your product. Pay attention to design. We made the buttons on the screen look so good you’ll want to lick them. Design is not just what it looks like and feels like. Design is how it works.
  9. Ask for feedback from people with diverse backgrounds. Each one will tell you one useful thing. If you’re at the top of the chain, sometimes people won’t give you honest feedback because they’re afraid. In this case, disguise yourself, or get feedback from other sources. Focus on those who will use your product – listen to your customers first.
  10. Innovate. Innovation distinguishes a leader from a follower. Delegate. Let other top executives do 50% of your routine work to be able to spend 50% your time on the new stuff. Say no to 1,000 things to make sure you don’t get on the wrong track or try to do too much. Concentrate on really important creations and radical innovation. Hire people who want to make the best things in the world. You need a very product-oriented culture, even in a technology company. Lots of companies have tons of great engineers and smart people. But ultimately, there needs to be some gravitational force that pulls it all together.
  11. Learn from failures. Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.Learn continually. There’s always “one more thing” to learn.
  12. Cross-pollinate ideas with others both within and outside your company. Learn from customers, competitors and partners. If you partner with someone whom you don’t like, learn to like them – praise them and benefit from them. Learn to criticize your enemies openly, but honestly.

So, how many of Jobs’ rules to success do you agree with? Any others you might like to add? We’d love to know what you think in the comments section below.

Source: Steve Jobs: The Journey is the Reward by Jeffrey S. Young

via Apple CEO Steve Jobs’ ’12 Rules of Success’.

Risk the unknown

imagesFacing the unknown is part of life. None of us know what might happen tomorrow.

You need the courage to act, not give up on your dreams, and strive for the life you desire, without letting anything hold you back.

You have to welcome the unknown with open arms, and even seek it out, because it‘s what generates enthusiasm in life, and sparks your interest and passion.

Whenever you have an opportunity to try something new, or think in a different way, or do something out of the ordinary, you should take advantage of it, even if it scares you at first.

Fear makes a bad advisor, and prevents you from acting, while courage is constructive and helps you move forward.

Of course, the unknown does have its risks, because we can never be sure where our actions will take us.

But that‘s precisely what makes life so interesting. The unknown keeps us on our toes, and motivates us to make progress.

Facing the unknown forces you to think in different ways, look at life with your eyes wide open, test new solutions, and meet people you might otherwise not associate with.

You should always be enthusiastic about the unknown, and open yourself to it, without, of course, jumping head-first into something you know little or nothing about.

You need to be reasonable, and take time to think when something new comes up. Don‘t let yourself be guided only by passion or your emotions, since they could lead you down paths you would be better to avoid.

Great adventurers know how to calculate their risks, and weigh the odds in their favor. They never rush headlong into action, without thinking first.

Be like them. Welcome the unknown with open arms, but always think before you act, and calculate the risks you’ll need to take. Because there are always risks.

Risk is a constant that you need to integrate into the way you live, if you really want your life to change.