Going the extra Mile

http://app.sliderocket.com:80/app/fullplayer.aspx?id=22455602-8E03-36EF-6598-CE8F4250ABDB

“It took two weeks to research Ridejoy extensively, conceptualize and then create the presentation.”

Jason Shen and his co-founders were hiring a community manager for their Y-Combinator startup, Ridejoy and Margot Leong was one of many candidates who applied for the position. Like the other potential employees, she spruced up her resume, wrote a solid cover letter (titled “Are You There, Ridejoy? It’s Me, Margot (Your New Community Manager!)“), submitted five ideas for developing the Ridejoy community and combed through her social profiles to make sure everything was kosher. But the other thing Margot did was create a three-minute long slideshow explaining why she should be hired. It was perfectly personalized for Ridejoy and even poked fun at the co-founders’ hairdos.

Source: http://mashable.com/2012/03/11/woo-a-startup-tips/

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